The aim of the Festival is to develop, promote and innovate the Beauty Industry as well as to support young professionals, ensuring their growth and development. The event format is unique, since it combines International Beauty Exhibition and the Open Championship on Hairdressing, Nail Design and Make-up (The competition). International Beauty Expo NEVSKIE BEREGA support public organizations and professional public communities of Russia and other countries. Qualifying rounds for Championships are held in almost every major city in Russia, and winners are awarded with a certificate for participation in the Championship in St. Petersburg. This is one of the most prestigious competitions in hairdressing art, nail-design, make-up and decorative cosmetics. This is an international Competition and requires extensive training and high level of professionalism.